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We pride ourselves on being a brand of substance; we walk the walk and don’t just talk the talk.. So it’s only fitting that for our first collaboration of its kind, we linked up with the stunning Ally May Hayward of Substance Blog ( to launch an exciting new campaign featuring a one-of-a-kind gal and her one-of-a-kind t-shirt design.



We asked Ally to create her dream tee, the tee she’s been hunting for but has never found; the Perfect Tee of ‘substance’. And here it is, in all its glory! A true classic, to style back with anything and everything, custom made for Ally as per her specifications and design details which include:
- scoop neck
- half roll and tacked sleeve
- raw edge, flat bottom hem
- straight cut through the body
- lightweight, textured for a luxe yet soft hand feel
- 55% Hemp / 45% Cotton blend
Ally’s relaxed, sporty style resonates with us and so many others, hence her whopping number of followers (86.3k on Instagram and counting) which is why we feel she’s the ultimate Citizen Wolf girl and leader of our #CitizenWolfpack. She knows how to wear a t-shirt, whether it’s styled down to suit her coastal roots or styled up for a more city chic approach.
“There is a reason that the humble white tee has remained a constant in our closets – it is so classic. I have loved fashion for as long as I can remember. I have tried and tested most trends as they filter through each season; from crop tops, to sequins, but nothing has ever made me feel more incredible than a worn-in, white tee.” - Ally May Hayward
Shop Ally’s exclusive design for Citizen Wolf here.

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