Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Your Magic Fit® Tee.


When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...

Know what you want?

Tell us straight and we'll make it happen.

Short Crew

Or 4x payments of




100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Free shipping on all swatches

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Free shipping on all swatches

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Free shipping on all swatches

Choose the fit that suits your style.


Fitted through the chest and hips and tapered at the waist.


More room than our tailored fit but still shaped through the waist, plus 2cm of extra room in the chest and hips. The safe choice.


Cut straight down from armhole like a regular Tee with no shape through the waist and extra room across the chest and hips.

NOTE - graphic for illustration purposes.

Two years ago LendLease made us an offer we couldn’t refuse: a sweetheart deal on a gorgeous corner shop in their new Darling Square precinct in Haymarket, right in the middle of Sydney.

Physical retail has been part of the Citizen Wolf story since Day 1 so we jumped at the opportunity as the logical next chapter. Within a matter of weeks we designed, built, installed and opened our second shop but the first space worthy of the brand we’d always had in our minds.

Over the last two years, we’ve been lucky enough to meet thousands of awesome customers just like you as well as host tonnes of events, both for ourselves and for our friends and colleagues in the sustainable fashion game.

But our business has fundamentally changed since we opened Haymarket and our operations need to keep pace.


The Times They Are a-Changin'

Around the same time we opened the shop, we launched the Magic Fit® algorithm to remove the barrier of physical measuring tapes and bring confidence to online tailoring. Magic Fit® needs only your height, weight, age and bra to create a 94% accurate mathemagical model of your body which we use to craft your custom-fit, made-to-measure Tees.

Before Magic Fit® a mere 5% of our revenue came from online, whereas today it’s closer to 75%. Because our business has shifted so significantly we’ve decided not renew the lease in Haymarket. 


Hello St Peters!

But don’t worry, we still have the shop! We’ve moved into the space next to our new purpose built factory at Precinct 75 in St Peters.

  • Monday to Friday
  • Saturday
  • Sunday
  • 9 - 5 pm
  • 10 - 4 pm
  • Closed

See our entire fabric range | Citizen Wolf

The format remains the same so you can see and feel our entire range of fabrics (including yet-to-be-released colours) and/or get help with styles. And as a bonus you’ll be able to meet the talented makers who cut and sew your Tees on site.

We’re extremely proud of our retail roots in Sydney but we’re even more honoured to make Tees for anyone in Australia. So if you’re looking for the most sustainable, best fitting Tees in the world you’ve come to the right place!