Two years ago LendLease made us an offer we couldn’t refuse: a sweetheart deal on a gorgeous corner shop in their new Darling Square precinct in Haymarket, right in the middle of Sydney.
Physical retail has been part of the Citizen Wolf story since Day 1 so we jumped at the opportunity as the logical next chapter. Within a matter of weeks we designed, built, installed and opened our second shop but the first space worthy of the brand we’d always had in our minds.
Over the last two years, we’ve been lucky enough to meet thousands of awesome customers just like you as well as host tonnes of events, both for ourselves and for our friends and colleagues in the sustainable fashion game.
But our business has fundamentally changed since we opened Haymarket and our operations need to keep pace.
The Times They Are a-Changin'
Around the same time we opened the shop, we launched the Magic Fit® algorithm to remove the barrier of physical measuring tapes and bring confidence to online tailoring. Magic Fit® needs only your height, weight, age and bra to create a 94% accurate mathemagical model of your body which we use to craft your custom-fit, made-to-measure Tees.
Before Magic Fit® a mere 5% of our revenue came from online, whereas today it’s closer to 75%. Because our business has shifted so significantly we’ve decided not renew the lease in Haymarket.
Hello St Peters!
But don’t worry, we still have the shop! We’ve moved into the space next to our new purpose built factory at Precinct 75 in St Peters.
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The format remains the same so you can see and feel our entire range of fabrics (including yet-to-be-released colours) and/or get help with styles. And as a bonus you’ll be able to meet the talented makers who cut and sew your Tees on site.
We’re extremely proud of our retail roots in Sydney but we’re even more honoured to make Tees for anyone in Australia. So if you’re looking for the most sustainable, best fitting Tees in the world you’ve come to the right place!