Our mission has always been to change the way society views fashion and the way in which you shop. In case you missed it, we don’t mass-produce. Instead, we individually hand make every one of (y)our garments right here in Sydney - Darlinghurst and Redfern to be exact.
Some may consider the T-Shirt to be just an everyday staple / classic go-to / fail-safe option. And it is all of those things. But it also has the potential to be much, much more and our mission here is to support individuality and expression of personal style via the humble basic T-shirt.
We're also all about community and bringing people into our inner circle, so we handed the design reigns over to 3 of our favourite influencers to create their Perfect White Tee; all of whom we find incredibly inspiring for many reasons and it’s not just because they would look great in nothing but a white Tee.
Now, collaborations seem to be a dime a dozen these days, and in fact we collaborate on a daily basis with every single customer who steps through our door. So perhaps collaborations aren't an entirely new thing for us, but an influencer-designed collaboration is and what's most exciting is that for the first time ever, you'll be able to purchase these designs. Introducing The #CitizenWolfpack.
Launching tomorrow February 2nd, our first collab and honorary pack leader is the glamorous Ally May Hayward of Substance Blog. Ally is renowned for her relaxed, sporty style and refreshing take on all things fashion, lifestyle and wellbeing. Shop The Ally May here!
And not to jump the gun (too much) but coming in hot after Ally, we'll be releasing other collabs with modern minimalist fashion blogger Jenn Fluri of Fluri Blog, followed by the ultimate gypsy queen, rockstar Lizz Pennings of Gypsy Stone.
3 influencers, 3 completely different aesthetics, 3 unique designs and 3 new tees you're going to need in your wardrobe. All available exclusively here at Citizen Wolf.