Something must be in the water 'cause the external validation is flying thick and fast these past few days!
We're incredibly humbled to be one of only three finalists in the prestigious Innovation Champion of the Year at the National Retail Awards, which has quite obviously been named in Tony Stark's honour.
We're up against Beer Cartel, Australia's #1 Online Craft Beer Store (their words), and On The Run, a group of 145 "more-than petrol stations" which also happens to be South Australia's single largest private employer... gulp!
No pressure ;)
It's hardly in the bag, but we've always fancied ourselves as the Tony Stark of fashion. OK that's a lie but I do need to draw out the analogy and justify using Marvel's IP before they sue us to infinity and beyond (or was that Pixar? They all blend into one at this point hahaha).
So anyway we'll be back at the Star for another night of penguin suits and overpriced-yet-still-not-enough-to-get-full food in September for the announcement.
Keep your fingers crossed...