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Howlin'

On national TV (again!) about modern slavery.

Hot on the heels of opting-in to the Modern Slavery Act last week, we were interviewed by SBS World News about how we’re cleaning up the industry by radically shortening our supply chain. Watch the full segment here.
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Opting in to the Modern Slavery Act.

It’s convenient to think slavery died with America’s 13th Amendment, but that’s simply not true. There are an estimated 40 million people in slavery today, with two-thirds in the Asia Pacific region and 15,000 right here in Australia. Which is why we're committed to a transparent supply chain and a slavery free world.
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Today is Earth Overshoot Day and it’s nothing to celebrate.

July 29, 2019 is Earth Overshoot Day which marks the date when humanity’s demand for ecological resources exceeds what the planet can regenerate in that year. It sounds complicated but it’s basically the planetary version of your budget. And we’re in trouble, spending the equivalent of 1.75x every year!
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Innovation Champion of the Year (maybe).

We're honoured to be one of only three finalists for 'Innovation Champion of the Year' at the prestigious National Retail Awards 2019. It's hardly in the bag, but we've always fancied ourselves as the Tony Stark of fashion...
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We won Gold at the Good Design Awards!

The Good Design Awards are Australia’s oldest and most prestigious innovation awards and we're extremely proud to have won a gold trophy in the fashion impact category for Citizen Wolf's on-demand, zero waste manufacturing model. Yay!
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The Evolution of Magic Fit®

What began as a (not so) simple statistical model, Magic Fit® has evolved into an incredibly accurate self-learning algorithm for delivering perfect fit online without measuring tapes.
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Single-origin, superfine merino wool Tees for winter.

Sourced exclusively from extra-long staple fibres, our upgraded superfine merino wool jersey is softer, smoother and more resistant to pilling. Plus it's now certified single-origin, sourced entirely from farms around Dubbo in central NSW.
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'How big data will change your wardrobe' as featured in The Australian Financial Review

Today we're humbled to be featured in the AFR's Luxury Magazine on the tech-enabled future of fashion, alongside industry heavyweights like Simon Collins the ex-Dean of Fashion at Parsons, and Craig Crawford the ex-VP IT Strategy at Burberry.
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Vogue Codes 2019 Melbourne

Our Co-Founder Zoltan Csaki was down in Melbourne yesterday speaking at the Vogue Codes on a panel called ‘Futureproof Fashion: Sustainability's Digital Edge’ and how technology is enabling a more planet-friendly industry. Music to our little ears, because for all the rhetoric, sustainability (sadly) remains the ugly step-sister of the industry.
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Last minute Mother's Day gift?

Stuck for something to get mum this Mother's Day? Treat her to a T-shirt design session in our gorgeous Haymarket store with free champagne. Win-Win.
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Personal fit needs honest answers.

Distilled from 196 million data points, Magic Fit® uses maths to create your unique Tee. It’s simple, accurate and risk free because alterations are included if you need them.


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Date


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Magic Fit® means made-to-measure.

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Magic Fit® to your unique body.

CUSTOM MADE IN SYDNEY

Ready within 10 days.

FREE ALTERATIONS

Perfect fit guaranteed.