Tailoring made easy.
Choose your T-shirt style. Pick your favourite fabric & colour. Add Magic Fit®. Every Citizen Wolf Tee is custom made within 10 days to fit your unique body.
The way clothes are made at scale hasn't changed in 250 years. You're still expected to waste your time (and money) squeezing into clothes made in a handful of so-called 'standard' sizes. It's a classic square peg, round hole problem. Unsurprisingly 4 out of 5 people struggle to find everyday clothes that fit as a result.
Citizen Wolf automates the process of tailoring for the clothes we wear everyday. It all starts with Magic Fit®, our algorithm that accurately predicts your body shape from biometrics, no measuring tapes required.
All we need is height, weight and date of birth plus bra for women. And if it's not right we offer free alterations so there's zero risk.
August 21, 2019
On national TV (again!) about modern slavery.
Hot on the heels of opting-in to the Modern Slavery Act last week, we were interviewed by SBS World News about how we’re cleaning up the industry by radically shortening our supply chain. Watch the full segment here.
August 14, 2019
Opting in to the Modern Slavery Act.
It’s convenient to think slavery died with America’s 13th Amendment, but that’s simply not true. There are an estimated 40 million people in slavery today, with two-thirds in the Asia Pacific region and 15,000 right here in Australia. Which is why we're...
July 29, 2019
Today is Earth Overshoot Day and it’s nothing to celebrate.
July 29, 2019 is Earth Overshoot Day which marks the date when humanity’s demand for ecological resources exceeds what the planet can regenerate in that year. It sounds complicated but it’s basically the planetary version of your budget. And we’re in trouble,...
July 16, 2019
Innovation Champion of the Year (maybe).
We're honoured to be one of only three finalists for 'Innovation Champion of the Year' at the prestigious National Retail Awards 2019. It's hardly in the bag, but we've always fancied ourselves as the Tony Stark of fashion...
July 12, 2019
We won Gold at the Good Design Awards!
The Good Design Awards are Australia’s oldest and most prestigious innovation awards and we're extremely proud to have won a gold trophy in the fashion impact category for Citizen Wolf's on-demand, zero waste manufacturing model. Yay!
July 08, 2019
The Evolution of Magic Fit®
What began as a (not so) simple statistical model, Magic Fit® has evolved into an incredibly accurate self-learning algorithm for delivering perfect fit online without measuring tapes.